November 20, 2019

Storyline Collection Debut: New “mix and match” clothing line

I’d like to introduce you to the debut of Storyline Collection, a new clothing line of five classic pieces you can “mix and match” as the basis of your wardrobe. These five pieces will soon grow to 10 core pieces. Then Storyline Collection will sprinkle in collectible pieces to level up your everyday style.

“I have always been a fan of beautiful classy pieces that a woman can wear over and over again and stand the test of time,” says Sunil Ramchandani, designer for Storyline Collection. “I am proud to introduce my debut Holiday/Travel capsule with Storyline Collection a company started by my dear friend Amy Lamphere. This has been in the works for about 18 months and finally launches next month.”

Ramchandani is a New York-based fashion industry insider and an expert on building wardrobes that serve — and FIT — women of all shapes and sizes. A graduate of the Fashion Institute of Technology and instructor at Parsons School of Design, his work has received acclaim at Anne Klein, Curvation Queen Latifah, and Jockey Person to Person. He has dressed celebrities from Oprah to Duchess Sarah Ferguson.

Storyline Collection’s owner, Lamphere says she has been in love with fashion all her life. She has worked in and managed Women’s Specialty and design stores from New York to Los Angeles, styled photo shoots for major publications and freelanced as a model and writer. With more than 20 years in the direct-to-consumer social selling world has informed her vision for Storyline Collection.

The first collection that debuts now focuses on Holiday with five easy pieces that help you find comfortable and stylish outfits for any occasion. This collection includes the basis for many outfits, and includes both a pair of pants and a flirty skirt, plus a tank top, a long-sleeve tunic and a cardigan that can be styled about a bazillion ways. If you’re traveling, these jersey-fabric pieces can come right out of your bag with no wrinkles. The Holiday collection pieces in Jester Red, classic Black and print called Electric Lily. Currently, sizes ranges from XS to XL, fitting up to a size 18 woman.

Storyline Collection Holiday 2019

I’m taking pre-orders now for the Holiday Collection, which is scheduled to ship no later than November 15, 2019. Contact me directly with questions or shop online using my Editor Code, which is “015”. I’m one of just 18 “Editors” right now for Storyline. I’ve had pre-launch information and samples and am ready to help you style your own fashion story using these mix-and-match pieces as the basis. I’m excited about how this new line will grow over time with great wardrobe options.

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