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Latest Innovations in Sports Bras

For many women, sports bras are a critical piece of their workout wardrobe. Without the right sports bra, they end up feeling too bouncy, with straps digging in and the band riding up. We’re seeing new innovations in sports bras that we think you should consider to support (see what I did there) your next trip to the gym.

The Sport Demiette has a racerback design with adjustable straps and comes with my promise of no uniboob. Sizes 32-50 Share on X

Sport Demiette provides innovations in sports bras

Since 2018, I’ve offered the Ruby Ribbon Sport Demiette, which sold out three times when it launched. It was the first of its kind with wirefree activewear support for women up to a size 50. Women love it for its innovation, support and comfort. The bra is structured with slightly molded cups to provide shaping and support. It’s antimicrobial (which means it inhibits the growth of microorganisms) and will keep you feeling cool and dry with its wicking fabric. The Sport Demiette has a racerback design with adjustable straps and comes with my promise of no uniboob.

Zip Front Sport Demiette will re-energize your workout

With the success of the Sport Demiette, our next innovations in sports bras came with the Zip Front Sport Demiette. That zipper is a game changer, making it much easier to get in and out of the sport demiette.

This full-support sports bra features a mesh racer back and wicking fabric, so you look and feel cool no matter what your workout brings. An auto-locking zipper keeps the zipper secure and the Ultraviolet protection factor (UPF) offers sun protection.

The colors and patterns vary, but right now, we offer the Zip Front Sport Demiette in Shadow (a heathered black and white version), Bordeaux (a deep wine color) and Leopard (with hot pink accents).

Sport Tank – an all-in-one workout tank with supportive sports bra

When you’re working out, a tank plus a sports bra can sometimes feel bulky. The next innovations in sports bra came with the introduction of the Sport Tank. This full coverage tank has a built-in Sport Demiette, perfect for your active lifestyle. It’s much more supportive than a typical “shelf bra” in a workout tank. Offered in sizes 32-50, this racerback tank and sport demiette combo has pretty (and flattering) ruching at the bust and a v-neckline. The tank is made of jersey knit that skims easily over your body and the length is long enough to cover your tummy without getting in the way during your workout.

You can choose classic black (always available) or the current Turquoise option, but keep in mind that the colors may change each season.

Need help with sizing for a Sport Demiette so that you can experience the newest innovations in sports bras? I can provide you a personalized sizing recommendation when you fill out this 3-minute form.

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